Julie Ellison joined the staff of Climbing Magazine back in 2010 when the magazine was sailing through turbulent waters. Over the next six years she gained the respect of the industry and became a leading voice in climbing media. Recently, Julie was promoted to Editor-in-Chief. But the road to the top hasn’t been easy for Julie. Since joining the staff at Climbing Magazine it has changed ownership, cycled through a number of editors, and undergone many redesigns. Yet, Julie remains upbeat, positive, and focused on improving the magazine. She has a strong vision of what Climbing Magazine should be and a strategy to get there.
I drove up to Boulder to chat with Julie at her office in Boulder, Colorado. We discussed Julie’s new promotion, the status of climbing media, and the pros and cons of her and her boyfriend, Alton Richardson, moving out of their apartment and living out of their van. Enjoy the conversation.